Diet Coke is to sponsor film and TV pages in the Radio Times as a way of underlining its on-screen sponsorship of ITV’s movie premieres.
The deal will last for a year, and will mean that the logo will appear beside the Diet Coke film premieres on film pages and a TV listings spread in each issue.
Radio Times established its own in-house Advertorials and Sponsorship Unit earlier this year to offer a structured alternative to display ads.
Contact Nicola Barnard 081 576 2099
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