Digital One Launches Retail Promotion
Digital One is launching an in-store promotion of DAB Digital Radio in 174 stores across the UK.
The campaign will target consumers with leaflets and point of sale campaigns designed to raise awareness of radio stations in the Digital One multiplex, which includes Bloomberg Radio, Virgin Radio, talkSPORT and Classic FM.
Quentin Howard, chief executive of Digital One, said: “The autumn promotion is designed to stimulate sales and raise awareness of the content available via national commercial digital radio.”
The point of sale promotion will run until early next year, and will include a competition to win £3,000 of digital technology.
A number of promotions and campaigns have been launched over the past year in an attempt to persuade people to switch to digital. More affordable forms of receiving digital radio went on sale this summer after concerns were raised that the lack of cheap hardware in the high street has been holding digital radio back (see Breakthrough Price Point For DAB).
Digital One: 0207 288 4600 www.ukdigitalradio.com
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