Digital Satellite Will Lead Set-Top Uptake, Says Datamonitor
By 2003 digital television should be safely up and running and it is the satellite platform which will dominate the European market. This is the finding of a new report released by IT and communications analysts, Datamonitor.
Set-Top Box Markets In Europe And The US: Profit Opportunities In Digital Television predicts that in 2003 there will be 7.2 million cable, 17.4 million satellite and 5.1 million terrestrial digital set-top boxes in Europe. In 1997 there were only 1.1 million installed set-top boxes across all platforms in Europe.
Datamonitor believes that compared to multichannel analogue services (cable and satellite), digital TV has little incremental to offer and that growth relies on the marketing drives and set-top box subsidies of the broadcasters like BSkyB and Canal Plus in France.
The research shows that by 2003 digital penetration in the pay-TV sector will begin to reach its ceiling, but that free-to-air services are unlikely to compensate for this. Consumers in the free-to-air segment of the population are unlike to drive the uptake of set-top boxes as they are the least interested in television and often the least able to afford the non-subsidised boxes.
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