The volume of direct mail has increased by 11% in the first quarter of 1994, according to the latest figures from the Direct Mail Information Service. There were 705m items mailed during the first 3-months of 1994, compared with 632 in 1993. Total expenditure on direct mail increased by 16%, up from £233.3m in the first quarter of 1993 to £270.8m in 1994.
Financial services was one sector to show a particularly high increase in the use of direct mail, with banks increasing their volume by 68% to 47m items and building societies increasing by 36% to 15m items.
Sectors whose use of direct mail has declined include manufacturing, travel and the Post Office.
Direct Mail Volume By Market Sector - 1st Quarter 1994
1993
1994
%Ch
m
m
Banks
28
47
67.9
Insurance
32
50
56.3
Other
137
188
37.2
Bldng Society
11
15
36.4
Education
6
8
33.3
Retail
45
58
28.9
Private Address
12
14
16.7
Mail Order
183
186
1.6
Fuel Board
14
14
0
Government
6
6
0
Local Authority
5
5
0
Medical
1
1
0
Manufacturer
74
68
-8.1
PO
4
3
-25
Travel
51
36
-29.4
BT
5
3
-40
Unknown
18
3
-83.8
Total
632
705
11.6
Total Expenditure (m)
233.3
270.8
11.1
Media Jobs
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