Disc to Digital initiative for Warner Bros

Speaking at the Morgan Stanley technology, media and telecom conference in San Francisco, Kevin Tsujihara, president of Warner Home Entertainment Group, has reiterated the stance taken by the Chief Executive of parent company Time Warner to persuade consumers to convert physical content into digital files.

The studio’s new initiative, “disc-to-digital” will allow consumers to use a variety of methods to turn their DVDs into digital copies stored in a virtual ‘cloud’ that they can watch on internet-connected devices.

Read the full article from Advanced Television.