Disney to boost Yahoo!’s connected TV offering

Disney is rumoured to be in negotiations with Yahoo! to make its content available on the search engine’s connected TV offering, according to the Wall Street Journal.

Yahoo! unveiled its connected TV platform at the recent CES.  It is expected to show content from ABC, CBS, HSN and Showtime in the first half of 2011 in a bid to launch itself as a major player in the connected TV market.

Yahoo! will also partner will Microsoft, Ford and Mattel to deliver interactivity with TV advertising, Rapid TV News said.

Ron Jacoby, vice president, Yahoo! connected TV, said the new developments signal “the beginning of a new era of highly personalised, internet-enhanced television”.

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