DMA To Merge Register With AAR

The Direct Marketing Association (DMA) and the AAR are to merge their agency registers in order to create a comprehensive agency search and selection service. The new service, branded DMAAR, will launch in autumn this year.

Mike Barnes, director of marketing at DMA said: “We believe that the DMAAR, by setting best practice standards in the agency selection and pitch process, will help clients find the right agency for them. The search is tailored specifically to their individual needs and complete confidentiality.”

The new service will offer the option of an agency search or an agency selection. AAR managing director Kerry Glazer, explained: “It is structured so that the offering is not only “best in class” for clients, but is time efficient and cost effective too. And from an agencies’ point of view, thorough and impartial feedback on their submission to clients will continue to be a key feature of our service.”

AAR: 020 7612 1200 www.aargroup.co.uk DMA: 020 7321 2525 www.dma.org.uk

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