DMGT looks at charging for online content

Daily Mail & General Trust (DMGT) is looking at introducing paid-for content on its websites.

This follows reports that other publishers such as News International (see Murdoch set to charge for online content) and Guardian Media Group (see Guardian could charge for online content) are also investigating paid-for models.

Martin Morgan, DMGT CEO, told the Financial Times: “We are certainly looking at these models.

“What is in some ways exciting is that the conversation is being had and the game is moving on from the broad-brush approach that everything had to be free.”

DMGT announced last week that it suffered a 47% fall in adjusted pre-tax profits for the six months to 29 March (see DMGT pre-tax profits fall 47%)