Durex is to sponsor Dial MTV, a phone-in video chart show run on MTV Networks Europe, supported by an advertising campaign in the spring of next year. During the course of the year-long sponsorship, Durex will get 179 million exposures to the 16-34 year-old target market and an estimated 14.7 million exposures to 16-34 year-olds in the UK, according to MTV figures
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