Dynamic Logic Appoints First Research Manager

Online analysis group, Dynamic Logic has appointed Joao Neves as its first research manager reflecting the growing importance of research to the industry.

Joao Neves joins from Pre-Diction, where she was European head of research and director of operations and pioneered brain imaging technology to assess the effectiveness of marketing communications.

Prior to that, Joao was Senior Account Manager at Roy Morgan Research in Australia. She has a PhD in Cognitive Neurosciences.

It is hoped the newly created position will expand the company’s research expertise and provide an insight into new ways of tracking advertising effectiveness.

Commenting on the appointment, Suzanne Moorey-Denham, managing director of Dynamic Logic Europe, said: “Joao has amazing experience and a fascinating insight into all aspects of advertising measurement and the human reaction to it. She is an expert at how humans process marketing and advertising messages, which will enhance the analysis and consulting we offer our clients going forward.”

Media Planning Group’s interactive arm, Media Contacts, recently appointed Dynamic Logic to analyse and evaluate the branding effectiveness of its online advertising campaigns (see MPG Appoints Dynamic Logic To Evaluate Online Campaigns).

Dynamic Logic: 0207 152 4004 www.dynamiclogic.com

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