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EAAA Publishes Guide On Agency/Client Relationships
The European Association of Advertising Agencies has published a guide aimed at agencies and clients throughout Europe. It tackles the issues of agency remuneration and how to deal with account conflict.
Called “Client/Agency Partnerships in the New Europe: a fresh look at how to reach the right agreements on remuneration and exclusivity”. The guide covers the various options available to both sides.
Contact Nick Phillips IPA 071 235 7020
