The European Commission has agreed a Communication which aims to encourage cross-border “commercial communications” whilst ensuring protection of consumer rights.
The measures include the application of a transparent method of assessing whether restrictions on cross-border commercial communications are proportional to public interest objectives, an accelerated complaints process and the creation of a group of Member States’ experts which would seek “solutions” to the current restrictions.
Commercial communication services include all forms of advertising, direct marketing sponsorship, sales promotions, public relations and packaging design.
EC (UK office): 0171 973 1992
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