EE has unveiled a new television service that allows customers to access live and recorded Freeview, on-demand and catch-up across multiple devices simultaneously.
Developed with the aim of putting mobile “at the heart” of the TV experience, EE TV will allow users to watch programmes on their main TV set, as well as up to three smartphones or tablets at the same time, anywhere in the home.
The service aims to make programme clashes a “thing of the past”, allowing users to stream live and recorded content directly from the box’s hard drive using a remote EE TV app; while a ‘MultiRecord’ feature will allow the recording of up to four separate programmes.
In addition to Freeview HD, EE TV will launch with a number of catch-up and on-demand services, and video apps – including YouTube, BBC iPlayer and Demand 5.
The company’s CEO, Olaf Swantree, said that the service is to become “the most advanced TV service the UK has ever seen.”
“How, where and when people watch TV and movies is changing, and mobile technology is driving that change,” he said.
“As the UK’s biggest and fastest network, with more than 25 million customers, we have unrivalled insight into people’s changing viewing habits. It’s helped us create a service that has mobile at its heart, and makes the TV experience more personal than ever before.”
EE TV, which will be compatible with all UK digital TV sets, is set to retail at £300; however, the service will be free for all EE mobile customers who sign up to an EE Broadband plan.
