Egmont to launch Bin Weevils (social network) mag

Egmont Publishing Group has today announced it will expand its magazine portfolio with the launch of Bin Weevils magazine. The magazine will be an extension to the online entertainment platform, which is the second most visited website in the UK for children aged 7 to 13 (with a 91% growth in users over the past 12 months).

BinWeevils.com has an average of 105,000 visitors per day (in December), according to comScore.

The Bin Weevils magazine will feature exclusive content, with links to online gaming. Egmont has planned a substantial digital marketing campaign to accompany the launch, including TV advertising on CITV and Nickelodeon channels. The multi-platform campaign will also utilise cross promotion through Egmont’s portfolio.

Debbie Cook, director of magazines at Egmont UK, said: “We are delighted to be adding Bin Weevils magazine to our portfolio. As well as sitting comfortably alongside other Egmont titles, Bin Weevils magazine is particularly exciting due to its hugely popular social gaming website (Binweevils.com). We are proud that our magazine offers players an enhanced gaming experience and we see our magazine growing alongside the game.”

Amelia Johnson, co-founder & director of BinWeevils.com, said: “Our loyal BinWeevils.com fan base of over two million kids are looking to interact with their favourite characters, games, puzzles on a daily basis across a wide range of mediums. Our exciting partnership with Egmont and the launch of the BinWeevils.com monthly magazine allows them to connect with the brand in yet another compelling and enriching entertainment format.”

Bin Weevils magazine launches as a monthly title on 15 February. Priced at £2.99, the magazine will be stocked in all major retailers.

The latest ABC Consumer Magazines release for July to December 2011 will be available on Newsline from midday tomorrow.