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Emap Appoints New Head Of Trading For Magazines

Emap Appoints New Head Of Trading For Magazines

Emap Advertising has appointed Richard Hayes, commercial director of Heat and Closer, to the newly created role of head of trading for magazines.

In his new role, Hayes will be responsible for overseeing all major magazine deal negotiations and will support group trading director, David Hipkiss, in driving aggregate deals. He will work alongside the magazine heads of market and will report directly to Theresa Coligan, sales director across Emap’s magazine portfolio, which includes FHM, Heat and Sneak.

Commenting on the appointment, Coligan said: “Richard was up against extremely strong competition, but with his experience and commitment to the business he was unquestionably the man for the job.”

According to Emap, the head of trading post has been created in response to the growing number of investment directors at media agencies, the increasing drive towards magazine deals as a way of improving the efficiency of magazine trading and an ongoing desire from heads of press to have one point of contact where appropriate.

It is also expected that the shift in structure will lead to more cross-media deals combining Emap’s radio and TV properties with its print portfolio.

Last month Emap Performance appointed former IPC group ad director for Manchester, Sandra Tinker, to the newly created role of commercial director. Tinker will be based at Key 103 in Manchester and will be responsible for driving revenue at Emap’s regional and local radio sales teams at the Castle Quay-based flagship radio station (see Emap Secures Former IPC Ad Director For New Role).

Emap: 01733 568 900 www.emap.co.uk

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