EMAP Consumer Online Hires DoubleClick To Sell Banner Ads
EMAP Consumer Online (ECO), publisher of websites for FHM, New Woman and Q, amongst others, has appointed internet advertising specialist, DoubleClick, to sell banner ads across its eight websites.
ECO’s publishing director, Katarina Strupinska, said: “EMAP provides banner advertisers with unique, branded environments across its leading magazine websites and DoubleClick has a world-class reputation and proven success in developing this advertising medium.”
Responsibility for bespoke advertising, which includes sponsorship, webvertorials and customised sites, moves from a centralised department to the sales operations of the print-based versions of the magazines at EMAP Metro, EMAP Active and EMAP Elan.
Strupinska added: “Our sites are now reaching the size and profile of audience which adds significant value to advertisers’ print-based campaigns.”
ECO also produces the websites for Empire, Max Power, Motor Cycle World and Classic Cars World.
EMAP Metro: 0171 436 1515