The name of Emap Elan’s “Project Miriam” was revealed as Red this week. The title, under publisher Anna O’Sullivan, will be aimed at women who have grown out of Elle but are not yet reading older-market magazines such as She.
The magazine is due for launch in early 1998 with a core target audience of 30-39 year olds.
Emap Elan: 0171 437 9011
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