Emap Elan is set to produce a male version of Elle which will be included as a supplement in the magazine this April. It will have a lifestyle content targeted at men aged 20-30 and it is believed that if successful it will be launched as a stand-alone title, probably called Elle Men.
…Emap Elan is also working on a health and fitness magazine tentatively called Fresh which will be included in its New Woman title. Again, if it proves successful a stand-alone title would be launched. If the name remains Fresh then it would clash with a title of the same name which is being planned by Hair and Beauty for a February 20 launch *The Future Is Fresh.
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