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EMAP Gears Up For New Women’s Title
EMAP Elan is rumoured to be planning a new consumer magazine for older women. According to Press Gazette, which is published by EMAP, the company is now in the process of staffing up for the title which would probably launch as a monthly in the Spring next year.
EMAP Elan currently publishes titles such as Top Sante Health and Beauty, Minx and Elle and currently holds an 18% market share among women’s monthlies ABCs for the period July-December 1996.
Women’s Monthly Consumer Magazines ABC Market Share (Jul-Dec 96)
| Title | Publisher | Jul 96 – Dec 96 ABC |
|---|---|---|
| 19 | IPC | 187,740 |
| Baby Magazine | Highbury | 28,042 |
| Clothes Show Magazine | BBC | 154,869 |
| Company | National Magazine Co | 272,160 |
| Cosmopolitan | National Magazine Co | 461,080 |
| Country Homes & Interiors | IPC | 112,111 |
| Country Living | National Magazine Co | 175,657 |
| Elle | EMAP | 205,623 |
| Essentials | IPC | 319,810 |
| Good Housekeeping | National Magazine Co | 489,239 |
| Hair Flair | Hair & Beauty | 57,038 |
| Home & Country | National Federation of Womens’ Institutes | 68,180 |
| Homes & Gardens | IPC | 165,533 |
| Homes & Ideas | XL | 208,755 |
| House & Garden | Conde Nast | 167,846 |
| House Beautiful | National Magazine Co | 332,115 |
| Ideal Home | IPC | 200,784 |
| Inspirations For Your Home | GE Magazines | 103,176 |
| Its Bliss | EMAP | 363,286 |
| J17 | EMAP | 130,030 |
| Looks | EMAP | 179,007 |
| Marie Claire | IPC | 457,034 |
| Mother & Baby | EMAP | 100,632 |
| New Woman | EMAP | 216,765 |
| Options | IPC | 146,692 |
| Our Baby | IPC | 46,841 |
| Parents | EMAP | 46,628 |
| Perfect Home | DMG | 90,950 |
| Period Living | EMAP | 84,386 |
| Practical Parenting | IPC | 81,849 |
| Prima | G&J | 565,051 |
| Sainsburys The Magazine | New Crane | 416,880 |
| She | National Magazine Co | 221,481 |
| Sugar | Attic Futura | 456,939 |
| Tatler | Conde Nast | 88,235 |
| Top Sante Health & Beauty | EMAP | 160,489 |
| Vanity Fair | Conde Nast | 83,245 |
| Vogue | Conde Nast | 201,187 |
| Woman & Home | IPC | 352,811 |
| Womans Journal | IPC | 134,929 |
| World Of Interiors | Conde Nast | 73,307 |
…Bauer is also believed to be planning to launch a new monthly home lifestyle magazine called Beautiful Living.
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