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EMAP Goes To Russia
EMAP Nationals is to become the first UK publisher to launch an automotive title in Russia. A Russian-language version of CAR magazine will be launching there on June 8th.
The launch will be supported by advertising on Ostankino, Russia’s main TV station, and on the national radio station Autoradio. A poster campaign will run in Moscow only. Advertisers in the first issue of CAR Russia include Philip Morris, Ford, 3M, Mobil and Courage.
Initially, CAR Russia will be produced quarterly and will have a cover price of US$5 (£3.25). Editorial and sales will be based in London with distribution by Treti Rim, a Russian publishing and distribution company. Plans to launch the magazine in other countries are also under way.
EMAP: 01733 68900
