EMAP Partners Internet Auto Business

Media group EMAP has strengthened its new media portfolio this week with the arrangement of a strategic partnership with a US-based internet automotive company. Called Carparts.com, the site is to develop e-commerce systems to run across EMAP’s auto-related sites, whilst EMAP provides content for the Carparts site.

As part of the deal EMAP is to take a 2% stake in the California-based company for $4 million (£2.4 million). EMAP also produces a number of motoring titles in the US, including Motor Trend, 4×4 Power and Hot Rod. EMAP says that its strong connection with auto advertisers and readers will be strengthened by the Carparts deal and will also support the development of the website.

EMAP: 01733 568 900