Emap Pulls The Plug On Internet Magazine

Emap Automotive has announced the closure of its established computing title, Internet Magazine, with the current issue marking the end of the title’s ten-year run.

The decision was taken following a sharp decline in circulation and a downturn in the market for internet publications in general. The title had dipped by 26% to just over 14,000 in the last year, losing over 5,000 readers in real terms.

A spokeswoman for Emap Automotive explained the reasoning behind the magazine’s closure, stating: “The internet magazine market has shrunk dramatically over the last couple of years, to a point where we feel it is no longer a marketplace that we want to be in. The June issue will therefore be the last issue.”

She added: “As part of Automotive, Internet never really sat neatly with the other titles in that division, but this is not part of a larger strategy of closures.”

Internet Magazine launched in 1994 to capitalise on the internet boom of the 90’s, however, almost all titles in the sector have suffered a decline. Future Publishing’s Internet Works now takes top spot in the market, but with a circulation of just over 14,000, similar to that of Internet Magazine, it too could be facing imminent closure.

The move follows Emap’s closure of J-17 last month and the demise of style bible, The Face last week after failing to find a suitable buyer for the veteran men’s mag (see Emap Closes Face After Failing To Find Buyer).

Emap: 01733 568 900 www.emap.co.uk

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