Emap is planning to launch a teenage version of Elle magazine. Elle Girl will target sophisticated teenage girls who don’t feel catered for by existing titles.
The teenage market has been gaining interest from publishers in recent weeks. Both Emap and Attic Futura announced plans to revamp their teen titles TV Hits and Bliss (see Launches Brief) and websites targeting this age group have been receiving investment from United News & media amongst others (see Website Creators Looking For Teenage Clicks).
Emap is releasing no further details about the proposed launch but it is expected to be as glossy as its sister title in an effort to attract cosmetics and fashion brands which don’t currently advertise across the group’s teen titles.
Emap Elan: 020 7437 9011
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