Emap To Push Ka With Kissonline

Emap have used the launch of their latest online offering, kissonline, to create a cross-media package for Ford and its rebranded Ka.

The three month cross-platform advertising campaign is the first to make use of the recently launched website and will target Kiss 100 FM listeners. The promotion will be driven by a strong online and interactive element which will be promoted across the Kiss radio station, TV channel and website. This will include specific weekend pushes on Kiss 100 and the video and music channel.

Throughout the three month period the promotion will continue with an integrated online advertising campaign including email and banner activity across Emap’s portfolio of sites.

Head of Emap digital radio, Jerry Perkins, said: “The launch of kissonline.co.uk is an exciting development for Emap digital and for Kiss 100. It offers advertisers and commercial partners the opportunity to interact with Kiss listeners through an alternative medium.”

Emap: 01733 568 900 www.emap.co.uk

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