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Encore To Celebrate The Older Woman

Encore To Celebrate The Older Woman

TMP Communications is launching a bi-monthly magazine in July which promotes the older woman without patronising articles on “How to bake Victoria sponge”.

Speaking to MediaTel this morning Helen Demmy of TMP outlined the type of woman who will read Encore, picturing her as over 45, ABC1, still very interested in fashion, with the money to travel further than the Costa Del Sol and concerned with the ‘up’ side of her health which does not necessarily mean concentrating solely on menopausal issues.

Demmy points out that women’s magazines currently on the market dedicate a very small percentage of their content to the over-45s, hence depriving advertisers of a potentially affluent reader.

Encore will launch on July 15th with a Mono page rate of £2995, colour page rate of £3545, in comparison with similarly aimed title Your Health & Lifestyle, which has a mono rate of £960.

                              Mono Page      Freq    

Good Housekeeping               £7990         M      

Home & Country                  £1281         M      

Woman & Home                    £4680         M      

Womans Journal                  £3270         M      

Your Health & L.S.              £ 960         BM     

                                                     

Women/Age/Percent      

Readership Profiles       45-54    55-64     65+     

Good Housekeeping           20       15       21     

Home & Country              17       23       33     

Woman & Home                19       20       28     

Woman's Journal             18       15       26     

Your Health & L.S.          23       10       33     

Encore: 071 582 6161

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