As part of a new multi-million pound marketing campaign, Sky is to release entire first episodes of its shows online to give potential customers the chance to sample its offering.
From this coming weekend, viewers can visit a new YouTube channel, Sky First Episodes, to see opening episodes from shows including the Emmy award-winning Moone Boy, The Tunnel, Moonfleet and A Young Doctor’s Notebook.
Sky has said that more content will be added throughout the year – with Fleming, starring Dominic Cooper, The Smoke with Jodie Whittaker, as well HBO’s True Detective, starring Woody Harrelson and Matthew McConaughey, all slated to receive a full online preview.
“We’re passionate about delivering truly great TV – and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves,” said Naomi Gibney, Sky’s director of entertainment, marketing and digital.
“The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows.”
Sky currently offers four entertainment channels – Sky 1, Sky Atlantic, Sky Arts and Sky Living – which deliver home-grown comedy and drama series alongside some of the biggest shows from the US.
The TV adverts – created by Inferno+Draftfcb, with media buying handled by MediaCom – will run across terrestrial TV channels including ITV and Channel 4. The campaign will also run in print, online, on digital media, posters and in cinemas nationwide.
