Ericsson Sponsorship For ITV Rugby World Cup Site

Granada Media Interactive has announced a six-figure sponsorship deal for its itv-rugby.co.uk website. Telecoms group Ericsson will be associated with the site throughout the run of the Rugby World Cup which ends in November. The deal was negotiated by Granada, MVi and The Sponsorship Consultancy.

Ericsson will provide branding across all areas of the site with hyperlinks offering the opportunity to win Ericsson products. Head of sales at Granada Media Interactive, Caroline Hughes, says: “This sponsorship reinforces the strengths Granada Media Interactive has to offer. This is a totally exclusive opportunity through the on-air support of www.itv-rugby.co.uk. As well as in-show mentions, the website is also promoted with an on-air graphic including the Ericsson brand at the end of all games and highlights programmes.”

Separately, radio station Classic FM has secured a £350,000 six month advertising and sponsorship deal with investment company Save & Prosper. The deal will see Save & Prosper endorsing a range of Classic FM programmes and slots, including the station’s coverage of the London Symphony Orchestra concerts.

Granada Media Interactive: 0171 396 6000 Classic FM: 0171 344 2745