Espotting Secures Distribution Deal With FAST

Pay-per-click ad network, Espotting, has secured a European search distribution deal with Fast Search & Transfer (FAST), a developer of real-time alert technologies.

The deal will see Espotting provide web search results with its paid listings, as well as paid listings on FAST’s showcase site, www.AlltheWeb.com.

In return, FAST will offer Espotting its web search results as part of its total web search solution to affiliate partners. The partnership will ensure Espotting’s search listings not only provide paid-for results but highly relevant web search results.

Johnathan Bunis, chief operating officer of Espotting, commented: “This deal sees two key European search market players joining forces. Our relationship with FAST provides benefits to all our partners. Our advertisers benefit from a significant increase in distribution through AlltheWeb, and our affiliates can now choose FAST as a web supplier to complement their Espotting listings.”

John Lervick, chief executive of FAST, added: “We are pleased to give visibility to our web search results among their partner sites, while also providing exposure for Espotting’s quality paid placement results through AlltheWeb.”

Mobile marketing group, O2, is the first of Espotting’s affiliates to take advantage of the new service, and will now use FAST as its web search supplier.

Espotting Media recently expanded its European operations into Sweden, Denmark and Norway (see ESpotting Expands Into Europe).

Espotting: 0207539 0500 www.espotting.com

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