Espotting Secures Pan-European Tie-In With Lycos

Search targeted marketing group Espotting has signed a three-year deal with Lycos to have its sponsored links included on the portal’s web directory and channel pages in the UK, France, Germany, Spain and Italy.

According to Espotting, which is about to celebrate its second birthday, the deal is significant because it represents the first time that a paid-for listings provider has integrated its sponsored listings into a pages of a portal on a pan-European basis.

Espotting’s CEO, Daniel Ishag, said: “This is a first of its kind deal and is in line with Espotting’s strategy to deliver our advertisers quality, targeted leads through all types of distribution sources – whether that be through channels, directories, search, email or wireless. It is all about reaching the right people, at the right time.”

Michael Rohowski, head of business development/sales Europe at Lycos Europe, added: “We are happy at having established this partnership with Espotting, which allows us to develop new revenue streams and leverage our core strengths, whilst simultaneously satisfying the needs and interests of our users.”

Earlier this month, Lycos announced plans to embark on an industry-wide initiative to promote online advertising to media owners and agencies (see Lycos And MSN To Target Agencies With Online Ad Push).

Espotting: 0207539 0500 www.espotting.com Lycos: 020 7881 6500 www.lycos.co.uk

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