Representatives of advertisers, agencies, media and self-regulation bodies met at Corsendonk, Belgium on 3-4 February to review progress in European advertising self-regulation and to draw up plans for the next 5 years. The seminar reached the following conclusions:
Good progress has been made since the first Corsendonk seminar in November 1991.
The European Advertising Standards Alliance (EASA), developed as the industry’s response to this challenge, is now working effectively in its role as the supervisor of investigations of cross-border complaints. The European Advertising Tripartite is committed to promote, support and extend the work of the EASA, which now has 25 members in 20 countries.
Emphasis was placed on the utmost significance of the principles of mutual recognition and country of origin.
The seminar also set up two task forces. The first will concentrate on policy development and will examine national codes, definitions of terms, and promotion strategies to educate and inform key groups of the benefits of self-regulation. The second task force will consider options for the generation of stability in the EASA’s financial resources.
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