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EU: Green Paper Follow-Up

The long-awaited follow-up to the European Commission’s Green Paper on Commercial Communications is about to emerge from interservice consultation within the Commission. The paper is likely to go before the Commission within the next two weeks. A draft obtained by the Advertising Information Group confirms that the Commission remains determined to implement the proposals of the Green Paper but appears to have introduced small changes in the priorities for action. Specifically, the Commission proposes:
The Commission has also narrowed the terms of its remit to four key issues within commercial communications: the protection of minors; unfair competition; sponsorship; and misleading claims. This would appear, on the face of it, to remove the priority once ascribed to cross-border problems in sales promotion.