The European Group of Television Advertising (EGTA) and the European Broadcasting Union’s European Guide to TV Sponsorship is now available on the Internet, in a revised and corrected edition. As a working tool, the guide answers such questions as: can any type of programme be sponsored?; is co-sponsorship possible?; can TV sponsorship sometimes be strengthened by advertisements? The guide offers research by channel, by country or sponsorship type. It is available at http://www.egta.com.
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