EU: Oreja calls for help to AV sector

European Commissioner Marcelino Oreja has insisted that a financial instrument be created at an EU level in order to attract more private investment to the production of European audio-visual works intended for international distribution. Speaking to EU Ministers of cultural and audio-visual affairs, Oreja described the lack of specific support to production as the “missing link” in European audio-visual policy. In his view, a specific initiative is needed to boost European production in order to compete with the US industry.