The European Group of Television Advertising (EGTA), has produced the European Guide to TV Sponsorship. The bilingual French and English guide provides details of the sponsorship possibilities on 50 TV channels throughout Europe.
The information gives details on differing sponsorship regulations as well as giving facts on channels and their sales houses.
The European Group of Television Advertising is represented in the UK by ITV; the Sponsorship Committee Chairman is Alan Chilton.
Full details will be available on MediaTel later.
Alan Chilton 071 389 8600
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