European Internet Companies Forge Global Research Alliance
Five of Europe’s leading internet research companies have united to form E-Source, a global alliance for internet research. The E-Source network aims to provide its customers with international new media data from companies which have already built experience in their respective markets.
The E-Source alliance comprises the UK’s Fletcher Research, ProActive in the Netherlands, Mediangles in France, Insites in Belgium and Germany’s Fittkau & Maass. E-Source says that each of these founding companies is a leader in internet research in its own country. Details of the network’s activities will be revealed in January. In the meantime, E-Source is open to new companies joining the network.
Fletcher’s commercial director, Bob Dowson, explains the rationale behind E-Source: “Since internet usage varies significantly by country, the only way to provide the detailed and robust international data our clients keep asking is for is by coordinating the best localised expertise that each market can offer. E-Source is therefore a truly exciting and innovative development.”
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