The European’s revamped section, MagAZine, launched this week. Now a glossy 32-page tabloid supplement replacing Elan, MagAZine is based around an A-Z each week. This ensures a certain amount of editorial every week, and also variety. Some of the first issue’s subjects are Art, covering the Italian photographer who shoots for Benetton; Exhibition, on a Fellini exhibition in Rome; Knowledge, which covers truffle hunting in the machine age; Road focuse on the come-back of the sports car and W is this week for What’s on Where.
Advertisers in the first issue include XS, Omega, BP, Absolut Vodka, and No5. The ad:ed ratio is 22:78.
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