Following eleven months of discussion Eurospace, a trading division of Carat, is to take over TBWA Holmes Knight Ritchie’s £13m media planning and buying operation. TBWA’s three strong media department will be moving to Eurospace’s offices, under the control of Charlie Varley, Eurospace MD.
The future of TBWA’s media department had been in doubt since 1991 when Eurospace was set up in the UK to handle the agency’s Nissan account.
According to Register-MEAL data to the end of August 1992, Eurospace was the 38th largest buying point in the UK; TBWA HKR were ranked 53rd.
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