Eurosport’s Ad Revenues Up 50%

Eurosport, the pan-European satellite channel is claiming ad revenues for 1994 were up 50% on 1993; its projected increase for 1995 is 35% higher than 1994. Within five years, Eurosport predict, the pan-European market will have reached its full capabilities, and their business will be worth 1 billion French francs by then.

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