Evans Is Beating Ball For Breakfast

Over one third (38%) of 15-34 year olds claim they are more likely to tune-in to the Virgin Radio breakfast show since Chris Evans joined, according to CIA MediaLab’s latest Sensor survey. However, 15% of the same age group felt that Evans would put them off listening.

Zoe Ball does not seem to have the same pulling power at Radio 1. Only 14% of 15-34 year olds said they were more likely to tune-in to her breakfast show, whilst 28% of those surveyed said they were less likely to listen.

CIA MediaLab: 0171 803 2313