Evening Standard Ups Cover Price

Associated Newspapers’ London Evening Standard has surprised the industry with the decision to increase its cover price by 5p, just as rival Express Newspapers plans to launch a new London free sheet (see Desmond Plans To Launch New Evening Paper For London).

The price rise will mean the paper costs 40p, significantly higher than its tabloid rivals The Sun and Daily Mirror but the same price as its sister publication the Daily Mail.

Associated’s London titles will be bracing themselves for fresh competition with the launch of Express Newspaper Group’s new London free sheet, the Evening Mail, which is expected early this year.

Analysts have suggested the new title could usurp Associated’s grip of the lucrative London advertising market, currently dominated by the Evening Standard and morning free sheet, the Metro.

The price rise follows an unstable period at the Standard, which has seen a number of personnel changes since the appointment of Mike Anderson as managing director of the paper and the departure of Sally de la Bedoyere (see Evening Standard Managing Director Steps Down).

The advertising sales director of the Evening Standard, Mike Orlov, left the paper a few weeks after the management reshuffle (see Evening Standard Loses Ad Sales Director) and the newspaper has overhauled the entire ad sales department in a bid to stem declining advertising revenues (see Evening Standard Overhauls Ad & Sales Team).

Evening Standard: 0207 938 6000 www.thisislondon.co.uk

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