Executive Report: UK Advertising Forecasts

2009 was a bad year for advertising with one of the biggest declines in spend since records began, according to MediaTel’s latest UK Advertising Forecasts report.

However, 2010 and 2011 are expected to be years of correction or recovery, with positive growth year on year for all media except press, which is still expected to be in decline (albeit a much slower decline).

Merrill Lynch, ZenithOptimedia, Magna, Enders Analysis, Group M, Bellwether and Advertising Association have issued revised forecasts, with the majority of earlier forecasts for 2010 being upgraded to reflect the stronger than expected H1.

Recent forecasts show year on year growth for total media being between 3.5% and 7.7% for 2010 (in comparison to earlier forecasts between 1.3% and 4.2%), with a more cautious range for 2011 between -1.1% and 4.1%.

The report looks at the forecast data for Television, Radio, Press, the Internet, Out of Home, Cinema and Mobile.

If you are a subscriber, you can download the full UK Advertising Forecasts Executive Report.  Otherwise, you can purchase the report for just £150 + VAT.