Express Puts New Emphasis On Marketing

The Express has appointed Justin Jameson as marketing director. Jameson is currently a senior associate with Spectrum, the strategic consultancy firm, he will move to The Express in March.

The newly created role at The Express comes as the newspaper group prepares for a Spring marketing campaign designed to reverse its falling readership. Jameson will also be working on The Express’s sister paper The Daily Star.

The newspaper group is also carrying out an agency review.

…WWAV Rapp Collins is also having a staff reshuffle. Lesley Mair is to become managing director of the company and John Watson will become chairman.