Express Newspapers is embarking on the final stages of research into readership of its weekend sections-“This Week” (the Daily Express Saturday review section) and “Classic” (Sunday Express 3 section).
Details of the research should be available by late November.
A report in today’s Marketing Week that the Sunday Express is searching for a new agency is jumping the gun according to an Express spokesman. During Eve Pollard’s tenure IDK handled media buying and other work was done in-house. No new work was commissioned through the incumbent agency, Leagas Shafron Davis Ayer.
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