The Daily Express is launching a joint promotion with Marks & Spencer on 19 November 1994. The winner will receive 10 years of free food shopping at Marks and Spencer, plus a further 10 runner up prizes of £60 worth of shopping per week for a year.
The promotion will be supported by editorial in the Daily Express “This Week” section, continuing until 2 December. The promotion will also be advertised on national television. Media buying is by IDK Media, creative by DMB&B.
Don Gray, Marketing and Circulation Director of Express Newspapers said, “I think both parties will benefit a great deal from the partnership.”
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