Out of home advertising company Exterion Media has appointed Mike Wood as product and innovation director – a new role created to drive the company’s product development strategy.
Wood, who joins Exterion from Home Advisor Europe where he was chief product officer, will spearhead Exterion’s efforts to lead innovation in the industry and engage urban audiences, focusing on building the next generation of products and advertising technology across the company’s European markets – in particular, the London Underground.
He will report to Brendon Kortekaas, Exterion’s programme director for London Rail.
“Mike is a world class product marketing professional who will add significant expertise to our business and further strengthen our management team as Exterion Media continues to experience and drive accelerated growth,” said Kortekaas.
“Mike’s experience in successful product line launches, managing partnerships with some of the world’s largest brands, and track record of generating millions in new service revenues speaks for itself.
“As a seasoned product strategist, Mike will embrace technical innovation and creativity to move Exterion Media towards new business opportunities, partnerships and advertising solutions. This includes the much anticipated launch of the next generation Cross Track technology.”
Wood, who brings with him experience from Hibu (formerly Yell) and Vodafone, added: “Exterion Media is at the heart of innovation in the out-of-home media market. Its nationwide portfolio and strength in some of Europe’s largest and wealthiest urban areas, makes it a top player in the industry.
“I’m looking forward to playing a part in the company’s transformation, and setting new industry benchmarks.”
Wood will begin his new role on 7 April.
