The Football Association has joined forces with Wembley Stadium to offer a sponsorship deal that aims to raise £25m over the next 4 years. The deal will include all internationals and other events staged at Wembley but the main attraction will be the FA Cup, which will account for at least 50% of the revenue.
Interest is likely to come from brewers and soft drink companies, with Guinness and Lucozade already suggested as possible contenders. Full details of the sponsorship package will be announced at tomorrow’s FA summer meeting in York.
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