WPP’s media investment wing, GroupM, has hired Brian Wieser as global president, business intelligence.
Starting this week and reporting to global CEO Kelly Clark, the company said Wieser will drive and expand GroupM’s thought leadership practice while collaborating with the wider WPP network.
Wieser – dubbed Madison Avenue’s de facto chief economist – is a highly influential analyst covering marketing, media, advertising and technology.
“We are thrilled to welcome Brian to our team,” said Clark. “He has deep understanding of economic and industry dynamics, consumer behaviors, media partners, and technology platforms. He is uniquely suited to create insightful analysis that will help our clients make marketing investment decisions.” [advert position=”left”]
Weiser is currently a senior analyst at Pivotal Research Group. Previously he was EVP, global director of forecasting for Interpublic’s Magna Global, CMO for venture-funded Simulmedia, investment banker at Lehman Brothers, and research analyst at Deutsche Bank.
“There is no better opportunity to help shape the future of marketing and advertising than this role with GroupM and WPP,” said Wieser.
“The entire advertising industry is dealing with the consequences of technology-driven disruption, and every day the rules for how brands go to market are being rewritten. For nearly eight years at Pivotal, I’ve been connecting with every corner of the market to evaluate how the major players are leading – or reacting – to this change. I’m excited to use this experience and insight at GroupM and WPP to help clients grow.”
