The Family Channel is believed to be considering changing its name to the Challenge Channel following the appointment of TBWA as its ad agency. The relaunch of the channel will see a shift toward themed weekends, evening quiz shows and daily dramas catering for housewives.
The channel was to have relaunched in the autumn, but because of the launch of the new Granada Sky Broadcasting channels *GSkyB Launch Will Go Ahead As Planned (which included a similar channel Good Life) it was delayed. The Family Channel was dropped by General Cable because its programming schedule was similar to the cable-exclusive Carlton Select channel.
Flextech, owners of the Family Channel, are also believed to planning a major relaunch of Bravo.
* MediaTel subscribers only
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