The Daily Telegraph’s promotional football game, the Fantasy Football League, running since December 27, has put on an extra 30,000 copies every Wednesday so far. A full page will be devoted to the promotion every Wednesday until the end of the current season. There have been 289,000 people entering.
TODAY PUTS ON EXTRA COPIES
News International’s one day price cut on Today this Monday to 10p, put on an extra 300,000 copies to that day’s sales. The move follows an equally successful one day price cut by the Sun on January 10.
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