Farepak To Sponsor Granada Plus At Christmas
Granada Enterprises has secured Farepak Food and Gifts to sponsor its Christmas programming on its Granada Plus channel.
Farepack will sponsor the “pick a perfect Christmas” promotion which will invite viewers to pick their favourite programmes to be screened on Christmas Day.
From the beginning of November, Plus will run Farepak-branded teasers and promotions encouraging viewers to visit the website or write in with their choice of programmes for Christmas Day. Plus has also created a dedicated area on their site which carries a click through banner to the Farepak Foods website.
The promotion will also include a special viewers competition “12 days of Christmas”, which will offer viewers the opportunity to win Farepak Christmas hampers.
Commenting on the initiative, Sheridan Chaffey, managing director at Farepak Food, said: “Our business is bringing people a stress free, happy Christmas and we look forward to the success of the 12 days of Christmas promotion with Plus.”
Granada has also secured Woolworths to sponsor ITV’s annual National Music Awards show (see Granada Secures Woolworths For Music Sponsorship).
Granada: 020 7396 6000 www.granadaenterprises.com
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